version consultinG Makes YouR business bulletproof.

We reimagine your business strategy, build brands, shape key partnerships and programs, align operations with KPIs, all with a creative flair for problem solving. With more than 15 years of award-winning creative management experience for the largest interactive media brands, Version has a keen eye for digital trends. We know how to get companies and non-profits of any size through big changes, from periods of refocusing to cultivating growth.By working closely with founders and leaders, Version Consulting increases bandwidth for company stakeholders by taking on executive-level challenges and seamlessly providing top tier support and solutions. The leveled-up version of your business is within arms reach – let us help you achieve your next milestone.

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Hone in on your strategic opportunities, and translate that vision into an actionable operations plan, including campaigns, partnerships and content that can best support growth for your organization.

Implement a sense of priorities, order and communications on key programs in your business. Create plans of action that align with company KPIs for better internal alignment and external execution.

Connect with influencers and companies big and small to amplify your brand. Reimagine partnerships to be leveraged best for your goals alongside other brands, relevant influencers and products. Find the most efficient and effective processes to encourage a healthy pipeline.

Collaborate with design teams to strategically develop or recreate your creative collateral and branding from campaigns to new brands and/or complete rebrands from concept to execution. Work cross-functionally to implement new branding across all channels.

Take a holistic look at your KPIs and determine what data is necessary to impact success and distill this down to an achievable phased approach. Create alignment across your organization, build motivation and accountability from the ground level to achieve these data-driven goals.

Develop engaging multi-faceted content for your brand tailored to the audience, ranging from short form social posts to large-scale live events. Build higher engagement with any community through thoughtful editorial tactics that meet your audience where they are. Create compelling programming + campaigns that amplify your internal mission, from brainstorm to final execution.

story

Hi, I’m Neha Tiwari. I created Version Consulting as a way to help alleviate common struggles that all businesses go through and find creative solutions for growth through a deep level of support for founders, soloprenuers, and leaders of any kind. I am an award-winning content strategist and experienced business executive who has worked in the online content world since its inception. With more than 15 years of experience, I have built and rebuilt brands + businesses from the ground up, with a unique and creative approach to both strategy and operations.

Above all, I am a passionate solutionist who has driven business success in the technology, gaming, and non-profit sectors. My skill set is versatile and can be applied to any industry, especially in a landscape where all companies are evolving into technology companies that need meaningful engagement with their brands.

I often say that I am a problem solver for hire and love projects that challenge me — if you need help reexamining, pivoting or growing your business/non-profit, Version Consulting wants to find a way to support you.

Career highlights

Career Highlights

I restructured the CBSi games organization from top to bottom, including building out company-wide KPIs. I led the launch of a new entertainment brand, GameSpot Universe, creating new revenue opportunities. I developed partnerships with premium influencers by creating the GameSpot Co-op Stage concept at E3 and worked with Critical Role, Kinda Funny, Smosh Games, Rooster Teeth, MatPat, iJustine, as well as more top creators to heighten the profile of the brand and increase relevance. Along with E3, I also managed all event production + programming at PAX West, PAX East, SDCC, etc. and built two multi-use studios in San Francisco. I worked cross-functionally to revamp the whole content sales pipeline and made the company more profitable than ever.

I partnered with a 66-year old global NPO, Project HOPE, to create new digital campaigns targeting gamers that have raised over $2M to date. Working closely with the organizations's leadership, I developed a multi-year strategy to work in tandem with annual marketing plans, creating and executing new campaigns aligned with, and designed to amplify, the MarCom calendar. I spearheaded new branding from concept to execution for each campaign and initiative with a designer I sourced and managed. I also oversaw the build out of the new website for the streaming initiative, ensuring visibility internally and establishing legitimacy with a new community. In the course of my work for Project Hope, I developed hundreds of partnerships with diverse influencers, teams, agencies and organizations who aligned with Project HOPE’s mission. Together, we built a highly engaged community in gaming motivated to do global good where none existed prior.

I joined YouTube Gaming in their first year and managed the top 1% of creators & multi-billion-dollar brands with the most subscribed channels, including Sony and Nintendo. I was YouTube Certified and performed quarterly comprehensive data audits using YouTube Analytics and developed data-driven content strategies for my partners, including top media companies. I helped launch a cross-functional initiative to highlight female creators in an underserved gaming vertical. I executed the largest industry event of the year in Los Angeles, YouTube Live at E3, partnering with Geoff Keighley which was the predecessor to the current Summer Game Fest.

I built the entire business development, video content and operations from the ground up for the most googled wiki website, Fandom.I created a 3-tiered content plan with attention to ROI that I presented at the executive offsite and was approved by the Board within my first month of joining. I worked with the finance, legal, design, engineering and community teams with regular check-ins on how to best strategically grow the new division and implement change. I assisted in acquiring a YouTube channel with 6M subscribers, Screen Junkies, and integrating the new property with Fandom. I designed a state-of-the-art studio in San Francisco, managed a global team, and content across events including SDCC, NYCC, etc.

As Employee #3 as a part of IGN Entertainment’s new Esports division, I launched a successful new brand with daily programming on Twitch, weekly shows on YouTube, and live sold-out tournaments in Las Vegas and Atlantic City which were simulcast in Korean in partnership with GOMTV, Korea’s largest Esports network. I hired and managed the entire content division as the first hire in this department, which grew to a 200-person crew for live events. This property was later acquired by Blizzard Entertainment.

I formed outreach, hospital partnerships and branding for a grassroots, non-profit organization called GetMePPE (a division of GetUsPPE) during the start of the COVID-19 crisis pro-bono. Alongside a core group of 3 other volunteers, we worked around the clock to source and distribute PPE, all with attention to equity for less funded hospitals in the Bay Area. I worked with partners at Kaiser Permanente, Sutter, Alta Bates, John Muir, UCSF, Stanford Medical, etc. and also with a rideshare company on a pro-bono arrangement for PPE delivery service. With Boston Scientific and Ford Motor Company, we developed face shields that were in high demand, then distributed them to the front lines of Covid – which a hospital Chief of Staff called “Victory Shields” upon receipt. My branding, logistics and operational planning were instrumental in sourcing and delivering 170,000 units of PPE within the first 30 days to over 50 hospitals when there was an unprecedented shortage.

I partnered with the founder of Indie MEGABOOTH to revive the well-loved brand that showcased indie games from up & coming gaming studios after a hiatus due to the COVID pandemic. We developed new branding, website, built a new team, operations and crafted sponsorship offers and decks that were presented to games publishers. Alongside IMB, we collaborated on reviving the founder’s personal brand along with with fresh new branding, website + social plan and explored new avenues for businesses in the future.

As a solopreneur, the founder needed help with solving some key issues to bolster growth for her brand and business that helps connect parents with flexible work. I helped Hustle Hunters audit their marketing processes, revamp and manage their newsletter and also solved a complex funnel issue with some data, research and operational insight.

I supported NPO GGP, an organization based on linking LGBTQIA+ to career training and jobs, through a time of transition. I was the point person for their partnership with Google on a key DEI content-based project. I also worked with their founder in Q4/Q1 to create a strategy for programming & sustainability for the upcoming year as well as performed an operations audit to aid in refocusing on ROI-positive opportunities.

Testimonials

Testimonials

I was introduced to Neha by a mutual colleague and had the opportunity to work with her over the course of the following 9 months on a wide variety of projects and tasks - including personal brand work and supporting IMB. We collaborated on how to approach a wide list of high level to-do's that I had been struggling to manage on my own. She really helped me narrow down what my priorities were, keep long term projects on track and to develop strategies and guides for this work. She developed a social media plan across several platforms for both my personal brand and business venture, helped create sponsorship plans for IMB as well as oversee the launch and related marketing and comms plans. She also helped source and manage through execution a revamp of both my personal website and the IMB site. In addition, we explored the process of forming an NPO and related structure needed to create this in the future. She created a series of high level strategy documents as well as detailed plans on execution across multiple projects and creative visions.

I really enjoyed my time working with Neha and hope we get the opportunity to collaborate again in the future! She was really passionate and put a great deal of energy and care into all of her work. If you're looking for someone to help with high level strategy work who understands marketing and comms (especially in the games industry!) I'd recommend reaching out!

-KELLY WALLICK, FOUNDER OF INDIE MEGABOOTH & VC INVESTOR

“Bringing Neha at Version Consulting on as a consultant was the best decision I made last year. Neha has worked to grow Project HOPE’s work in the gaming/tech, media, corporate and influencer space, in just 3 months of work she’s exceeded the goals we set out to achieve and has built a foundation of numerous opportunities in the year ahead.

Neha is the utmost professional and a true expert in so many areas of work. She does superb top-level strategy, business development and creative ideation. She also gets into the weeds to do project management, daily execution and just gets things done. Her communication is flawless – she is accessible, proactive and transparent. She is adaptable to different forms of communication and digital tools. She is great at both giving and taking direction, and provides excellent feedback and recommendations along the way. She is good at creating a larger work plan and doing the work independently, allowing for periodic check-ins or quick bits of communication.
Neha is reliable, dependable, and is 100% vested in the success of what she works on. Most of all, Neha is a joy to work with as an individual and consultant. So I say this: if you haven’t yet done so, send her an email now!.”

-EVAN JOHNSON, SR. DIRECTOR, PROJECT HOPE

“I brought on Neha through the strong recommendation from a respected peer in our industry. At the time, my company was struggling with growth, outreach, and PR. She is a smart, extremely detailed analyst who took real data and transformed it into an action plan backed by additional real work case studies. She is also extremely well connected in the gaming and digital media space. She is empathetic to the challenges of a start-up. It is rare to find someone who has such a deep understanding of so many aspects of business. I look forward to working with her again.”

-MALIKA LIM EUBANK, CEO, HYPER RPG

“Neha and Version Consulting were the perfect resource to help me to expand my capacity. As a solopreneur, it can be difficult to turn over the reins to someone else, but Neha asks all of the right questions and can tackle such a variety of projects with a high quality of work that it was easy to trust her with my business. My needs shifted each week we worked together, and I knew she'd be up for whatever challenge was in store for the week. I was also able to leverage her expertise in areas that I don't focus on and pass her really complex problems I'd been struggling with for a while - that she solved and created SOP's around so I can seamlessly implement them across my business. Highly recommend Neha and Version Consulting as a partner to expand capacity and help elevate projects to the next level.”

-NIKKI ADAMSON, FOUNDER, HUSTLE HUNTERS

“I had the pleasure of working alongside Neha for a client that was interested in restarting their business. Neha was instrumental in pulling together the business strategy, vision and messaging on a short timeline with limited direction. In addition to her expertise in marketing and fundraising, she also offered invaluable input re: various revenue stream opportunities. Her demeanor, positive attitude and commitment to success made her an absolute dream colleague and thought partner. I would highly recommend her work and hope that we have an opportunity to collaborate in the near future.”

-ASHLEY DASILVA, PMP

“Our team was in a somewhat nascent state before Neha joined. Though her deep expertise in media and entertainment leveled us up instantly, Neha's real impact came through the projects she managed. Neha is a veteran relationship builder who can plug into any organization with very little ramp-up time, quickly internalize their business objectives, and drive rapid change. As her colleague I saw Neha's focused and data-driven partner management turn the tide for some high-profile yet deeply challenged companies. Neha brings her clients a singular strategic vision, ceaseless motivation to succeed, and above all, a collaborative spirit grounded in empathy for people. I strongly recommend Neha and her work at every opportunity.”

-WALKER ADAMSON, STRATEGIC PARTNERSHIPS MANAGER, YOUTUBE

“Neha worked with me to go over some concerns that I'd been having around my YouTube gaming channel's growth. After gathering specific pieces of analytics and context from my end, Neha was able to share her perspective in a way that left me both inspired and prepared. She did an amazing job of using data-driven logic to deliver actionable and thoughtful advice. Now, every part of my process stands to improve thanks to the insights I left our meeting with. I'm very excited to work with Neha again as my channel hits more milestones!”

-DAN COLONNA, YOUTUBE CREATOR

“Partnering with Neha was fabulous! As an independent coach and entrepreneur, it is tough to find others who not only share your vision, but turn it into something greater. Version Consulting's diversity-forward values, creative brainstorming, and mindful deadlines really helped the project shine - all within budget. Our work together will have a meaningful impact on my career for years to come.”

-DAMON BROWN, BEST-SELLING AUTHOR, BUSINESS COACH & KEYNOTE SPEAKER

“I've had the pleasure to work with Neha very closely and saw how she made an immediate impact after joining the team, making the editorial production process more robust, data-driven, and strategically aligned with business objectives. She was able to assess the strengths of her team and mature the video department, touching all aspects of the content mix, from news and reviews to sponsored content and original programming. Neha mastered the most difficult challenge that comes with introducing data to decision-making: cultural change. She was able to convince her team, as well as the rest of the brand, about the benefits of using data to measure business performance and assess audience preferences, leading a campaign to leverage data for insight. Her work spread to other teams within the organization, as can be seen in innovative data models, meaningful key performance metrics, and revealing reports. I recommend Neha to any team looking for professional-grade, industry-leading production.”

-PAOLO OAMAR, SENIOR BUSINESS INTELLIGENCE MANAGER, CBS

"It is my honor to recommend Neha. I had the pleasure of working with Neha throughout my career in the Gaming industry, including the time we worked together at YouTube. She is an industry expert, well versed in a variety of fields including production, business development, company leadership, and providing mentorship for countless individuals within the industry. Her knowledge in this space is invaluable, and she continues to be an excellent addition to every team she joins.”

-RYAN WYATT, SENIOR DIRECTOR, YOUTUBE